BELLA HADID fronts Miss sixty’s SS2025 CAMPAIGN

Bella Hadid makes a bold return as the face of Miss Sixty’s Spring/Summer 2025 campaign, breathing new life into the brand’s signature vintage aesthetic. Founded in Italy in 1991, Miss Sixty quickly became a defining force in late ‘90s and early 2000s fashion, celebrated for its figure-hugging denim, low-rise jeans, and bold, feminine designs. With the resurgence of Y2K style, the brand has capitalized on the trend by reintroducing its most iconic pieces with a modern edge.

Set against the nostalgic backdrop of a retro supermarket, the campaign blends Y2K energy with contemporary sophistication, capturing the effortless charm that defines Miss Sixty. Hadid channels nonchalance and playful femininity, seamlessly embodying the brand’s denim-forward legacy with a fresh, confident attitude. From flared, low-waist jeans to round-buckled leather belts, each look pays homage to the early 2000s while embracing a refined, modern aesthetic. With her unmistakable presence, she transforms the everyday into a moment of high fashion-making a simple grocery run feel like an editorial statement.

This campaign cements Miss Sixty’s place at the forefront of fashion’s nostalgic renaissance, proving that true style is timeless, effortless, and always a little rebellious.

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SOURCE: MISS SIXTY