Barbour and GANNI Collaborate for a third collection

Barbour and GANNI have teamed up once again for their third collaboration, blending Barbour’s iconic British heritage with GANNI’s vibrant, playful aesthetic. This collection offers a fresh twist on Barbour’s classic pieces, such as the Wax Jacket, Anorak and Trench, reimagined with GANNI’s unique style and a hint of equestrian flair. Designed to “protect you from the cold from South Shields to Copenhagen” this nine-piece lineup emphasises cosy, durable outerwear, highlighted by a bold green Barbour x GANNI patch logo.

In this collection, the countryside is front and center, seen in pieces like the Printed Wax Anorak with GANNI’s signature leopard print, made bolder with Barbour’s tartan elbow patches. This statement piece embodies the meeting of tradition and contemporary style that defines the collection. Another standout is the Wax Anorak Smock, which, when paired with a 100% premium wool scarf, gives off a chic yet rustic feel. For a timeless staple, the Wax Trench combines Barbour’s Classic Tartan with GANNI’s cocoon sleeves and signature buckle, delivering the ultimate winter essential that’s both functional and effortlessly stylish.

This collection emphasises practicality and flair drawing inspiration from the British countryside and Copenhagen that adds elegance and tradition to each piece. Unlike previous collaborations that leaned into a city-inspired vibe, this launch celebrates the essence of rural British style with a modern twist, ideal for those who want to stay warm and stylish this season. The collaboration officially launches on the 30th October 2024 and is expected to be a top pick for anyone seeking sustainable, long-lasting fashion that blends heritage with a bold, contemporary edge.

Shop the new collection on www.barbour.com